Following on from the recent release of the trailer from Warner Bros. for John Wick , NTTA is back with the poster poser of the week for the new one sheet of John Wick before its scheduled release on April 10th in the UK.
The new one sheet is not cryptic or as mysterious as others, instead it puts all the eggs in one basket of the prospective audience member being a big Keanu Reeves fan. Reeves has had more hot and cold hits than many Hollywood stars and yet he still remains an enigma partly due to his zen like modesty and his very shrouded style of acting which can appear to be one tone, yet carries weight in reserve.
In that sense, he is much like those famous Hollywood actors Gary Cooper and Charles Bronson. Men who had a presence in their build, yet a magnetism that would have the camera in thrall to them.
The reason I bring up Cooper and Bronson, is that John Wick is the kind of role that those two legends would portray. Individualistic and yet trying to get away from the past life they left behind; devoid of a partner they only have themselves as company and walk alone in search of redemption by putting the law in their own hands. Think of Cooper in High Noon and Bronson in Michael Winner's series of Death Wish films; are they vigilantes or just men out to serve justice.
The poster has Reeves in brooding form, besuited as he is throughout the majority of the trailer, striding towards the camera confident and brazen in his ability. Unlike the trailer though, which shows plenty of carnage and gunplay you only have in the poster Wick on a street with only an overturned car. For taste purposes, no poster can really have dead bodies lying around and because of the dark tones used in the blues and blacks any fires would be distracting, as Keanu is put front and centre.
However, compare it to the poster or US poster below, and you can see a stark difference in the tone of the film. Keanu holding a gun which he does throughout most of the film, with the barrel of the gun forming the 'O' in John, perhaps a nod to James Bond in terms of adulation but the need to thrust the gun into the face of the audience looking at the poster speaks more about the relationship American viewers have with guns than the UK audience who have stricter gun control policy.
The trailer is dynamite and it shows what Reeves does well, actions speak louder than his words although it has two good points - one where he says, 'Am I back? Yeah I'm back' perhaps speaking for himself as well as his character and a piece of dialogue with a concierge about laundry, he has always been under-rated with his timing and delivery.
Directed by Chad Stahelski (a stunt co-ordinater on The Matrix and The Wolverine), the film has done well in America garnering positive reviews for Reeves in particular with a sequel already touted following the $42m gross in the three months since release in October 2014.
Whilst the avenging hitman and grieving husband is nothing new, it is positive to see Reeves up his action star potential again in a vehicle suited to his range of acting ability. When harnessed properly as in The Matrix and Point Break it can be golden, and John Wick promises to not disappoint on this occasion.
John Wick is released by Warner Bros. in the UK on April 10th